The Inbound Methodology For Social Media - How To Attract The Right Clients
Whether you're a small business or a massive corporation, it's essential to understand the inbound methodology.
To put it simply, the inbound methodology is a way to attract prospects, clients, and customers to your brand and keep them coming back time and time again.
Compared to outbound marketing, which can be thought of as advertisements, billboards, and posters placed around town, inbound marketing is done by providing your potential customers with value through the power of information.
Below, we're taking a look at the inbound methodology so that you can seamlessly attract the suitable type of customers for your business, no matter what industry you're in.
What Is The Inbound Methodology?
Essentially, the inbound methodology can be thought of as four distinct steps, which are:
Attracting
Engaging
Converting
Delighting
When properly implemented, your branding and inbound strategy should be designed so that when a customer is converted, they'll be set up to keep coming back to you in the future.
Attracting Prospects
Whether you're a B2B or B2C brand, the very first step of the inbound methodology is to attract consumers to your brand.
This is done by creating valuable content that answers questions and solves problems that your target audience has.
To do this, you can create informative blog posts, interactive social posts, or even longer, more in-depth videos that offer the information your target audience is already looking for.
By making this type of content readily available for your audience, they'll likely find your content when looking for answers or solutions.
Essentially, content is the tool that will attract the right clients and customers to your brand.
Engaging Leads
The next step of the inbound methodology is to engage with your leads.
After you've attracted consumers, you'll need to have some form of lead magnet set up, where you can attract and capture lead information, such as email addresses and phone numbers.
Doing this turns plain consumers into more qualified leads.
Once you've got your leads, which have essentially opted in to learn more about your brand and its products or services, the next thing to do is contact them with any relevant offers you may be promoting.
At this point, you still don't want to be pushy. But instead, focus your efforts on offering valuable solutions, which should be your products or services, to your leads.
Converting Customers
Next, you need to convert your leads into paying customers.
By this point, your leads have already opted in to learn more about your brand, they've been engaged, and now, it's time to close the deal!
During this phase, you can't be a bit more sales-focused by telling your leads about your most relevant product offerings and deals.
With any luck, when properly implemented, your inbound strategy will have you closing deals right, left, and center!
Delighting Them All!
Lastly, you need to make sure that you're not only closing deals and selling to your customers but that you also delight them in the process.
This is done by offering them the absolute best deals, prices, customer services, etc.
Essentially, the further you go to keep your customers happy, the more likely they'll be delighted with your services. In turn, you are making it more likely that they'll come back to you for information or purchases in the future!
Using Inbound Marketing To Attract The Right Customers
Essentially, inbound marketing is broken down into four steps; attracting consumers, engaging with your leads, converting them into customers, and delighting them so that they'll come back time and time again!
The process isn't complicated, but when done right, the inbound methodology can work miracles for attracting the proper type of clients and customers to your brand!