Great content is key to having successful blogs, websites and social media accounts. To create great content you want to focus on a few different key elements. Brainstorm, ask yourself some questions like:

Who can you help? What information do you have that can benefit others? What kind of people do you want to attract, what other things are they interested in?

Don’t worry too much on the numbers, just focus on your content and you will see the stats in your insights start climbing.

90% of users follow a business or brand. It’s a new sign of trust between your clients and your brand when they can follow you on one of their favorite social media platforms. This shows users are open to having businesses showing them their products, stories and services on the platform.